Extra Shine
Medium Thickness Hair
Our signature keratin hair straightening serum, with added Liquid 24K gold technology to reduce static electricity accumulation on your hair and provide protection from humidity, salt water & rain.
From: £22.90
Cocochoco Gold not only regenerates, rebuilds and effectively straightens hair, it also provides extraordinary shine and gloss. Due to its unique chemical structure and Liquid 24K gold technology, the treatment helps to reduce static electricity accumulation on your hair and protects it from humidity, salt water and rain. These qualities prevent the keratin within the hair from washing away, in addition to reducing frizz and providing a natural elasticity and healthy appearance.
Please note that this product comes in two packaging variations due to updated packaging being rolled out across the distribution network. We do not control the batches of products that we receive from the manufacturer. Your order may contain products in the older packaging. Both packaging contains products of the same formula; no changes have been made.
If you have damaged, unruly or dyed hair, Cocochoco Gold Keratin offers several benefits, including:
Aqua, Cetyl Alcohol, Stearic Acid, Palmitic Acid, Propylene Glycol, Behentrimonium Chloride, Camellia Sinensis Leaf Water, Hamamelis Virginiana (Witch Hazel) Leaf Water, Aloe Barbadensis Leaf Water, Maris Sal, Tocopheryl Acetate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Borago Officinalis Seed Oil, Simmondsia Chinensis (Jojoba) Seed oil, Oenothera Biennis (Evening Primrose) Oil, Hippophae Rhamnoides Oil, Calendula Officinalis Flower Extract, Caprylic/Capric Triglyceride, Butyrospermum Parkii (Shea Butter), Ascorbic Acid, Allantoin, Parfum, Squalane, Retinyl Palmitate, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Lactic Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Mica, Titanium Dioxide, Iron Oxide, Tin Oxide
What is a Keratin Straightening Treatment?
The Cocochoco line of keratin straightening products consists of advanced, in-salon treatments that restore and restructure the hair by infusing a special blend of hydrolyzed keratin deep into the cuticle. The hydrolyzed keratin is bonded to the cuticle with heat from a flat iron to relax the hair’s subcuticular layer, resulting in renewed smoothness and shine.
How much time should be allowed for each client?
Time should be determined on an individual basis. Cocochoco recommends an initial consultation with each client to determine hair length, type and texture. As a general rule, please allow a two to three-hour window for the keratin treatment.
What results can be expected after the Keratin Straightening Treatment?
The hair will become more manageable, easier to style, and resistant to humidity. It will feel noticeably softer and silkier, with added life & shine.
Can I colour/highlight my hair after the treatment?
Yes, you can safely colour your hair 2 weeks before or 2 weeks after the treatment. For better results, we recommend to bleach/highlight hair 2 weeks before the treatment, and colour/dye the hair 2 weeks after the treatment.
Should the hair be cut before or after the treatment?
We recommend that the hair be cut after the treatment, as the hair will have a smoother texture and will lie differently.
Can the treatments be done on chemically treated, relaxed or straightened hair?
Yes. In fact, the Cocochoco keratin treatments work to repair damage caused by chemical treatments. It is recommended to wait two weeks between any chemical treatments and to adjust iron temperature based on hair type, as outlined in the training.
How many days after the treatment before the hair can get wet or be washed?
You must wait three days (72 hours) before washing your hair or swimming.
Can the hair be pulled back or clipped up during the 72-hour waiting period?
No. Avoid making any impressions on the hair from clips, ponytail holders, hats or sunglasses.
What should be done if the hair gets wet during the 72-hour waiting period?
Blow-dry and flat iron with medium to low heat as soon as possible.
What kind of shampoo and conditioner should be used to maintain the treatment?
Only sulphate-free shampoo & conditioner should be used. Any shampoo & conditioner available on our website is suitable for use with keratin treated hair (excluding the Cocochoco Clarifying Shampoo).
Does Cocochoco have sulphate-free formulated shampoo?
Yes, all of the shampoos available on our website are sulphate-free.
What should I do to maintain my treatment results?
The best way to maintain your treatment results is with a couple of simple lifestyle adjustments. Minimise the hair’s exposure to chlorine and other harsh chemicals, as well as sodium/sulphate found in the ocean, salt water pools, water softener and human perspiration. It is also recommended to use the Cocochoco Ceramide collection of products.
How often can the Keratin Straightening Treatment be performed?
The treatment can be done as often as every 4 to 6 weeks.
Is the reapplication of the Keratin Straightening Treatment done on the entire head or just on the new growth?
Reapplication is done on the entire head.
How long will the treatment results last?
The Cocochoco keratin straightening treatment lasts 3 – 6 months depending on lifestyle, maintenance and adherence to all aftercare instructions.
