Backed by over 25 years of research & development, Cocochoco scientists have perfected one of the world's most advanced keratin straightening formulas, which offers benefits such as:
- The ability to revitalise & rebuild hair without changing its natural structure
- The use of naturally derived ingredients which are non-toxic, vegan, cruelty-free and do not include formaldehydes, sulphates or parabens
- A hassle-free application & maintenance process 

At Cocochoco, we care deeply about our customers and the environment. As such, we pride ourselves in producing products that are both 100% vegan and 100% cruelty free. Our decades of research have enabled us to optimise our ingredients, replacing synthetic chemicals with naturally derived alternatives, where possible. We've also worked hard to reduce our carbon footprint, investing in carbon neutral distribution partners to ensure that any emissions from the shipping & delivery of our products are offset through carbon capture methods. 

At Cocochoco, we pride ourselves in having a customer first philosophy. After all, without customers (and happy customers in particular), we have no business! As such, we've put a tremendous amount of effort into creating a fantastic support network for our customers. Whether it be through our 24/7 online chatbot, online forums or person to person live chat, we've always got your back. 

In addition, we also offer the world's only Cocochoco Certified Online Training course and learning portal through the Cocochoco Academy. With this accredited training, you can rest assured that you and your customers will always get the best results. 

We always like to reward our returning customers, and we also understand how expensive it can be to run a salon in today's economy. As such, we've made every effort to keep our prices low and affordable across our range of products. Plus, if you have your own salon, you can sign up for a free Cocochoco Trade Account to avail of exclusive discounts all year round!