The Cocochoco Ceramide Volumizing collection is designed to offer those with thin, flat or greasy hair a natural volume boost. Using a strong cleansing formula derived from natural herbal ingredients, the shampoo creates a root-lifting effect in the scalp which helps to volumize the hair, while also cleansing the hair & scalp of excess oils. The extra strong cleanser also makes it a perfect shampoo following a keratin straightening treatment, since it can remove excess grease & allow longer durations between washes, which increases the longevity of your keratin treatment. When combined with the volumizing conditioner, hair becomes hydrated and silky smooth to the touch, without weighing the hair down.